Resources Library by ANA

The changing mindset of a billion minds

The opening of the Indian economy has opened up the minds of Indians. The emerging Indian mindset is finding its roots in the Kshatriya values of the traditional warrior class as opposed to the Brahminical values of the priestly knowledge class that...

Catalogue: Asia Pacific 2007

Author: Dheeraj Sinha

Company: Bates CHI & Partners

March 12, 2007

Asia is geared up for Innovation!

Understanding the underlying needs of Asian women in using new products and services will provide a compass for the innovation journeys of companies. Exploring the innovations described by women in the region will help understand the different ways...

Catalogue: Asia Pacific 2007

Authors: Luc Rens, Gail Mackenzie

March 12, 2007

A million new customers?

Since joining the European Union in May 2004, more than one million adult Poles left Poland and started living and working in Western European countries. In Ireland they have already become a serious segment of society accounting for circa 8% of the...

Catalogue: Retail 2007

Author: Roman Baszun

Company: Kinoulty & Partners Sp zoo SpK

February 19, 2007

Analysing the impact of a controversial cartoon

The paper describes a qualitative study of ethnic and Muslim Danes' values, including how the two cultural groups see and expect to be seen by each other. The research focuses on intercultural misunderstandings between ethnic and Muslim Danes that...

Catalogue: Qualitative 2006

Authors: Claus Andersen, Birgitte Gad

Company: Gad's Research & Reflexions A/S

October 8, 2006

The dig

It is archaeology's use of stuff in studying, understanding and building pictures of cultures that first attracted us. Archaeology provides a practical approach to 're-instating the missing masses' (Latour 1992) in market research.How market research...

Catalogue: Congress 2006: Foresight

Authors: Simon Blyth, Simon Roberts

Company: Unilever

September 17, 2006

It's no more them and us- It's only us!

While the media focuses on the negatives of immigration, consumers react in predictable ways, blaming immigrants for many of the ills of European society. Nonetheless immigration is essential to Europe's future economy and its fundamental...

Catalogue: Global Diversity 2006

Author: Nic Hall

May 8, 2006

Unravelling the diversity of the Indian market

India is, unequivocally, a diverse country. This paper takes a geographic zonal approach to unravel India's diversity because it serves as the most actionable way of studying the market, since most marketing action (i.e. media or distribution) can be...

Catalogue: Global Diversity 2006

Author: Sangeeta Gupta

Company: Nielsen

May 8, 2006

Lasting liaisons

The consumer-brand bond has long been of great interest to marketers, and continues to attract much attention and study.This paper addresses some of the misconceptions/gaps the authors have experienced and encountered in the practitioner world with a...

Catalogue: Brandmatters 2006

Authors: Sangeeta Gupta, Santosh Desai

February 8, 2006

The Spanish revolution

Over the last 30 years Spanish society has, in all senses, taken a complete about-turn in all aspects of life. It has become a liberal, open and eclectic society, where it had been traditional, male chauvinist and repressive, and in this social...

Catalogue: Qualitative 2005

Author: Elena Brustenga Regard

Company: Synergic Investigacion y Marketing

November 13, 2005